developing the IKEA range and making it available to stores and customers all over the world.
TSO: The Trading Service Office is responsible for the sourcing of IKEA products with good function and quality, at the lowest possible cost (landed is store). TSO is operating under service agreements with IKEA Trading Agents.
Suppliers of raw materials
Sub-supplier
Components: Component suppliers a
developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a
Center 들 간에 큰 격차가 존재
규모와 자금력 등에서 차이 보임
인도 RDC는 싸고 능력있는 인재들이 많음
플로리다 RDC의 경우 북미 시장을 담당하기 때문에 매우 독립적
새로운 RDC를 설립
일반적으로 초기엔 독일이 RDC를 운영
차후 지역매니저가 더욱 권한을 갖게 됨
이를 통해 현지화된 RDC가
Result: Nearly eliminated surprises during development.
Modular Design
Modular products can be manufacturer in “pieces and parts” from a variety of manufacturers.
▶Reduces the risk of supplier dependency.
▶Increases customer choice in terms of options.
▶Creates opportunity for niche competiters.
Customer information is used in planning:
Product - design of goods and ser
Involving Suppliers in
New Product Development
INTRO
기술의 급속한 발전과 제품수명의 단축, 그리고 시장의 세계화는 신제품개발에 새로운 판도를 불러일으켰다. 치열한 경쟁상황 속에서 서플라이어의 역할은 갈수록 증가하고 있다. 서플라이어는 비용, 품질, 기술, 그리고 적기에 신제품을 출시하는 능력 등